President of General Foods, United States, Winter 1968
In the late 1960s my grandfather was approached for backing by a food scientist, from that the Huligaard-Mavis Coffee Company was born; the world’s first manufacturer of freeze-dried coffee. They were successfully supplying restaurants in the Los Angeles area when the president of General Foods made the public announcement that they had invented a product that would revolutionize the American kitchen; freeze-dried coffee. Within weeks the Huligaard-Mavis Coffee Company had closed its doors and the machinery was sold for scrap.
2007
Cibachrome mounted on Dibond
40X40 inches (edition of 3 + 2AP’s)
30X30 inches (edition of 5 + 3AP’s)
9X9 inches (edition of 25 + 5AP’s)